Grade by grade guide for google advertisements remarketing
- Sara Alexandra
- Apr 14, 2020
- 2 min read
What is Remarketing?
Remarketing, as the word suggests, is a way to target people who have already visited or taken action on your website. Digital Marketing Company Minneapolis allows you to display ads to those customers who have visited your site or used your mobile app. The google ads remarketing code that you implement on your website places the cookies on the browsers of people visiting your website and then serving ads to those with that cookie.
The main objective of remarketing in AdWords is to find the people who have shown sufficient interest in your products or services to visit your website. These people are more likely to convert compared to people who have not yet been to your website thereby, increasing the probability of conversion.
How Does it Work?
Let’s understand how google ads remarketing works with the help of an example. Visitors who are looking for SEO/digital marketing services to advertise their business may go to our website: Technians.com to browse the services available, however, many visitors leave without converting (contacting us via Chat, Phone Call, Contact Us form Submission). Knowing that the visitors are potential customers, we can tag them as “site visitors”.
This will then allow technians.com to deliver an advertisement to the tagged “site visitors”. You can also segment visitor groups on the basis of the pages they visited to show them highly-relevant ads and increase repeat visits to your site.
Why Is Remarketing Important?
Greater Potential To Turn A Casual Visitor Into A Paying Customer: While 90% of the visitors leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase/convert. So don’t let your valuable customers go and re-engage with your customers and lead them back to your site.
Attract Your Competitors Customer: Most Digital Marketing Agencies Indianapolis use remarketing to target their competitors’ customers. With google ads remarketing, you show up on a visitor’s browser after they have visited your website or searched for a particular keyword. This means you can target people who’ve visited websites that are mostly related to your product including your competitors. Great marketing strategies help you reach your target audience and uplift your customer base.
Increases Your Conversion Rates: As it regains visitors by showing them ads on other websites, mobile apps, etc you can create custom messages which attract visitors to revisit your website and complete a purchase. It is important to note here that people coming back to your website for a second, third or fourth time are more likely to convert, because they have already seen your websites, so your products/services are more familiar to them as compared to other visitors. When well used it can up-shot in more efficient use of ad spend, better conversion rates, and ultimately, better ROI.
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